Caitlin Clark has broken numerous records, especially during her senior season. With career and single-season points records checked off the list, it might seem like there aren’t many records left for her to reclaim. TV ratings appear to be the last frontier for Clark and the Hawkeyes as Iowa marches on in the Women’s NCAA Tournament.

On Tuesday, ESPN shared that Iowa’s NCAA Tournament game against Holy Cross on Saturday drew 3.2 million viewers on ABC, the most ever for a first-round game. It’s also the most ever for a pre-Final Four Women’s NCAA Tournament game.

The pre-Final Four record had a short lifespan. Just 2 days after delivering 3.2 million viewers for ABC, ESPN drew 4.9 million viewers for Iowa’s second-round win over West Virginia.

More ratings records should be on the way

Up next for Clark and the 1-seed Hawkeyes is a game against 5-seed Colorado.

The West Virginia game showed that while Clark is a bona fide superstar, Iowa as a team is vulnerable. WVU’s attacking, physical defense kept a team that averages over 90 points per game in the low 60s.

It was far from Clark’s best night, as she shot just 8-of-22 from the floor. With 5 triples and multiple free throws, Clark finished with 32 points, half her team’s total.

The fact that Clark carried her team to a dramatic victory is likely to draw in more casual fans that are warming to women’s college basketball thanks to Clark and others.

If Iowa gets past Colorado, it could set up a matchup that would shatter Women’s NCAA Tournament Elite 8 viewing records. LSU awaits in the bracket as a 3-seed.

If the Tigers can defeat 2-seed UCLA on Saturday, it would set up a rematch of last year’s championship game. When ESPN can use Clark, Angel Reese and Kim Mulkey in promos, it’s safe to say the ratings will follow.

Clark and the Hawkeyes, obviously, aren’t focused on breaking ratings records as they have a national championship to win. As the records fall, though, it adds to Clark’s legacy of growing the game and bringing more attention to Iowa as a team.

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