Like many other things in 2020, college football programs – and all sports programs for that matter – are taking a massive financial hit.

And like everyone else in the same position, finding ways to recover will be a challenge.

Revenue generated from bowl games will help, but even with the influx windfall at the end of the season, schools will be facing massive red ink in their programs for years to come.


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Iowa’s athletic director Gary Barta, who’s department will benefit from the Hawkeyes football team heading to Nashville for the Music City Bowl, put things in perspective in comments reported by the Athletic on Monday.

Barta estimates that the Iowa athletic department will have a $55-65 million deficit for the after completing football season, and said it would take about a decade to recover financially.

That’s a lot of ticket sales.