Iowa announces sale of alcohol at Kinnick Stadium, other venues beginning with 2021 season
Iowa fans will be able to purchase alcohol at Hawkeye games beginning this fall, the university announced on Thursday morning.
The university is beginning a pilot program to test the impact of alcohol in the stadium. Iowa will also sell alcohol at Carver-Hawkeye Arena, Duane Banks Field and Bob Pearl Field for the 2021-22 school year.
“We have been working with our campus partners on this for some time now and we are committed to maintaining a safe and enjoyable game day environment. While there is an opportunity for increased revenue, this decision was based on enhancing the fan experience and providing an additional amenity to our fans,” athletic director Gary Barta said in a statement. “At the conclusion of the 2021-22 academic year, we will work with our campus partners to review this pilot program.”
According to release, Iowa is also adjusting its tailgating hours. Parking lots won’t be open until six hours prior to kick off, and not prior to 6 a.m.
“We recognize that the pregame atmosphere around Kinnick Stadium is a significant part of the fan experience,” Iowa interim president John Keller said in a release. “We are adopting policies that encourage Hawkeyes to enjoy game day traditions while reducing underage access to alcohol and the negative impacts of binge drinking.”
Iowa is the eighth Big Ten program to sell alcohol at football games, according to the release.
Iowa opens its season at home against Indiana on Sept. 4.