The Iowa Hawkeyes aren’t a juggernaut in college football.

Sorry Hawkeye fans, but even you can likely agree with that. However, Iowa isn’t the only school suffering from what has now become a nationwide issue: ticket revenue.

Fans aren’t going to games as much as they once were. Of course there are sellout crowds every Saturday. That still happens. Some places have fan bases that won’t let a game go by that isn’t packed.

But again, across the board, schools are hurting when it comes to ticket revenue. Games are becoming easier to watch away from the stadium, and on Thursday, Iowa athletic director Gary Barta addressed the fact that the school budgeted for a $1 million decline in football ticket revenue this fiscal year:

“We look at it fresh every year,” Barta said. “So if it looks like we’re going to have five games we’re pretty confident are going to sell out, we might raise the revenue (projection). When it looks like maybe we’re going to be a little bit less, we’ll go a little more conservative and bring it down a notch. And I think, this year, we brought it down a notch just based on anticipation.”

Was Iowa supposed to be a bad team this year and the fans weren’t going to back it? No. However, Barta has to be realistic. And in general, attendance is down for nearly every school.

So far, Iowa has sold out games against Miami (Ohio), Penn State and Purdue this season.

“Barta said ticket sales for November home games against Minnesota and Illinois are strong, although plenty of seats remain,” said Mark Emmert of the Des Moines Register.

Talking about November ticket sales, “We’re on a good pace,” Barta said of overall ticket revenue. “The weather and if we’re undefeated at that time will be big factors.”

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Iowa travels to take on Michigan Saturday for a top 20 showdown. Kickoff is set for noon ET and the game will be televised on FOX.