Iowa, Caitlin Clark draw incredible viewership numbers for Elite Eight win over Louisville
Iowa beat Louisville on Sunday night behind one of the greatest performances in NCAA Tournament history from guard Caitlin Clark. Fueled by 41 points, 12 assists, and 10 rebounds from the first-team All-American, Iowa raced past the Cardinals and into the Final Four for the first time in 30 years.
And the Hawkeyes drew an outrageous crowd in the process.
Even though the game tipped off at 9:20 ET on a Sunday night on ESPN, it drew triple the viewership of the XFL’s Sunday late-afternoon game on ABC and more than double the viewership of ABC’s Saturday night primetime NHL showcase game.
Louisville/Iowa Women's March Madness: 2.499M
XFL, Saturday 1P ABC: 1.047M
Pro Bull Riding, Sunday Noon CBS: 1.001M
NHL*, Saturday 8P ABC: 922K
XFL*, Sunday 3P ABC: 753K*had Men's March Madness competition
— Sports TV Ratings (@SportsTVRatings) March 28, 2023
And Danny Neckel, a Cleveland/DC/UVA sports blogger, pointed out that the Iowa-Louisville game’s 2.499 million average viewers were more than any single NBA game broadcast on ESPN so far this season.
Earlier this month, a double-overtime game between the New York Knicks and the Boston Celtics (March 5) delivered an average of 2.146 million viewers, making it the most-watched NBA game on ESPN to that point in the season.
Clark’s brilliance has been on full display this season. Her performance in Sunday’s game was the first 40-plus-point triple-double recorded by a Division 1 player — man or woman — in NCAA Tournament history. On March 5, she produced a 30-point, 17-assist, 10-rebound triple-double in Iowa’s 33-point victory over Ohio State to claim the Big Ten Tournament title — becoming the first player ever to triple-double in the Big Ten title game.
We’ll see if she has a few more dazzling performances in the bag beginning on Friday, when the Hawkeyes face No. 1 seed South Carolina. The game is set for 9 p.m. ET on ESPN, with the winner advancing to the national championship.