Iowa football has launched the ‘Iowa City NIL Club,’ a collective developed to allow fans more inside access into the Hawkeyes program.

The club was launched on July 6, per The Athletic’s Scott Dochterman. 

The perks from purchasing the pass, which totals out to $199 and will be evenly spread among participating Hawkeyes, allows fans access to a meet-and-greet with the team, NIL Club-only tailgate, an online forum to engage with players and access to player created content.

Minnesota football recently launched a similar venture at a similar price. It will be interesting to see if other B1G programs hop on board the initiative, which can be found at IowaCityNILClub.com.