Iowa women’s basketball has become a national story behind the star power of Caitlin Clark, and now the Hawkeyes are watching the impact reach season ticket sales.

The Iowa women’s basketball program set a Big Ten Conference record for home attendance this past season, with an average of 11,143 fans per game at Carver-Hawkeye Arena. But that will be exceeded in a big way following the run to the national championship.


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The Des Moines Register reports that demand has skyrocketed to the point where the University of Iowa has paused season-ticket sales for 2023-24, as it tries to get a handle on unprecedented demand.

This is the situation:

Iowa’s season-ticket base for women’s basketball last season was 6,500 tickets. Across all sports at Iowa, in most years, the renewal rate is 90% or higher for season tickets. Considering the success enjoyed by Lisa Bluder and Co. this past season, if that renewal rate isn’t in the ballpark of 100%, that would be a shock. As Henderson outlined, current season ticket holders will have first dibs on seats for next year’s action.

But on top of existing season ticket holders, the university had already received new season-ticket requests for 6,700 seats in 2023-24 as of Tuesday. Matt Henderson, Iowa’s deputy director of athletics for external relations, said half of that figure swelled between the Sweet 16 and Final Four run for the Hawkeyes.

It suddenly became a math problem.

With existing season tickets combined with new requests, and the number totals 13,200. Carver-Hawkeye’s women’s basketball capacity was 15,056 last season. The 13,200 wouldn’t count student tickets or allotments set aside for visiting teams.