Jim Harbaugh has long been a supporter of milk. He drank whole milk as a kid to get stronger. That’s no secret.

He did tell a child that it was the secret to becoming a future Michigan quarterback. So obviously Harbaugh believes in milk and the benefits in provides.

Now, Harbaugh is getting paid to support it. Harbaugh and his wife, Sarah, starred in a new marketing campaign for Fairlife milk.

They debuted the first commercial on Tuesday morning:

Harbaugh is expected to make a bunch of radio appearances today to promote Fairlife milk.