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Jim Harbaugh will spend the first day of March Madness doing man things.
To be clear, that doesn’t mean Harbaugh will be spending his day watching basketball. His focus will be on something else.
Instead, Harbaugh told the world about something all men should do, which is get a colonoscopy.
Attacking this day with an Enthusiasm Unknown To Mankind before my 1:30 PM colonoscopy kickoff. @umichmedicine @FightCRC #ColonCancerMonth pic.twitter.com/6TRFvHEoDn
— Coach Harbaugh (@CoachJim4UM) March 16, 2017
Harbaugh is obviously a spokesperson for Colon Cancer Month, which is all well and good. Someone using his platform to remind people to get a colonoscopy is a solid use of a Twitter account.
He might also be the first person to throw out the words “colonoscopy kickoff” together. If there was ever a Harbaugh way to hype a colonoscopy, that’s it in less than 140 characters.
So, as Harbaugh said, attack your colonoscopy with an enthusiasm unknown to mankind.
Connor O'Gara is the senior national columnist for Saturday Tradition. He's a member of the Football Writers Association of America. After spending his entire life living in B1G country, he moved to the South in 2015.