Maryland vs. Michigan broadcast draws big ratings as FOX's Big Noon slot continues dominant trend
The Maryland vs. Michigan broadcast was a big ratings success for FOX’s Big Noon time slot.
The game received a total of 4,378,000 viewers, which is a great viewership number for college football’s early time slot. It was a close game and viewers tuned in throughout the game to see if Michigan could hold on against Maryland.
Thru Week 4:
🏈BIG NOON SATURDAY – the most-watched window in CFB – is averaging 6,260,000 viewers, up +6% YOY (5,893,000)
🏈BIG NOON KICKOFF is averaging 1,331,000 viewers from 11AM-12PM ET, up +15% YOY (1,157,00) pic.twitter.com/gcQ2cNM7Ob
— FOX Sports PR (@FOXSportsPR) September 27, 2022
More than 4 million people watched Michigan win by a touchdown at home. Last Saturday’s game was the most recent success for FOX’s Big Noon slate. Through 4 weeks, this broadcasting window is the college football leader in ratings. Big Noon Saturday is averaging 6,260,000 viewers throughout the 3.5-hour window.
The Big Noon Saturday broadcast has been a success for FOX. On a weekly basis, Big Noon Saturday competes with the broadcasts on ABC, ESPN’s networks, B1G Network, and CBS Sports Network. It helps that the game typically has a strong pregame show as a lead-in. The Big Noon Kickoff show has been successful in the final hour leading up to the featured game at 12 p.m. ET. Big Noon Kickoff is averaging 1,331,000 viewers from 11 a.m. ET to 12 p.m. ET.
FOX has become a dominant force in the college football media landscape. With a successful pregame show and broadcast, the ratings could continue to improve throughout the remainder of the season.