Michigan is 1 of the top brands in all of college football, as the Wolverines are coming off a national title. It is a new era in college football, with NIL completely changing the game.

This is forcing teams to have to get creative and do different things to raise money, and Michigan athletic director Warde Manuel says the team is looking at in-stadium advertising to help raise money.

“There’s no commitment to doing it — but one of the things that stands out is in our stadium, in Michigan Stadium,” Manuel said on the Conqu’ring Heroes podcast. “We have prided ourselves, we’ve had a history of no signage, no advertising in Michigan Stadium. As our fans go to other locations, they’ll see how people have utilized their stadiums to bring in revenue. Now, the good news is, we have a source that is untapped at this point in time. Not that we have plans right now to do that, but that’s one of the sense of questions that we want to get our fans to say.”

Michigan is sending out a survey to the fans to see what their thoughts are on how they should raise the necessary money. There are other options like ticket sales increase or many other things, but there are many fans who don’t love the idea of stadium sponsorship.

Fans love the history and the traditions of their schools, but it has been shown in many different ways the past few years that traditions won’t stop change. Some of the best and oldest rivalries in the sport have ended because different money opportunities. Michigan is going to do something to raise the money it feels it needs to raise, and that may be something that ends another tradition.