The University of Michigan has announced a new partnership with INFLCR and has launched a new platform to help connect its student-athletes with name, image and likeness opportunities. The school released a statement on Wednesday.

The new platform, “VICTORS,” is a local exchange program that connects student-athletes at Michigan with local businesses for potential NIL opportunities. It’s a route multiple schools have taken as college athletics embarks on this new era.

VICTORS is open for student-athletes to communicate with local businesses, donors, alumni and others about potential opportunities. From the University of Michigan:

“We are thrilled to partner with INFLCR as part of our comprehensive and unique Name, Image and Likeness program here at the University of Michigan,” said Kurt Svoboda, Associate Athletic Director and department spokesperson. “Our student-athletes have already engaged with a wide array of partnership opportunities in the first six months of NIL, and this addition to our program will more easily allow us to onboard additional businesses.”

“The VICTORS Local Exchange ties together the University of Michigan’s entire NIL strategy in one system,” said Jim Cavale, Founder and President of INFLCR. “We’re beyond excited to partner with Michigan and help empower their student-athletes with our core technology to help them build their brands as well as our NIL solutions to help them capitalize on those efforts.”

Michigan has been one of the leaders on the NIL front since rules were passed allowing NCAA student-athletes to profit from their name, image and likeness. It was the first school in the NCAA to provide a jersey licensing program for student-athletes.