Michigan unveils unique Peloton partnership, will utilize co-branded bikes in Big House
Michigan has a brand new partnership with Peloton, a move hailed as the first of its kind.
According to a Tuesday press release, the Wolverines and Peloton are partnering to support “the fitness ambitions of Michigan students, alumni, and fans.” Peloton will officially be designated the official Connected Fitness Partner of University of Michigan Athletics.
The collaboration is set to bring a first-of-their-kind co-branded Peloton Bikes to the sidelines inside the Big House. Those bikes will replace the aerobic bikes currently used on the sidelines, and the co-branded Peloton Bikes will also be utilized in various Michigan Athletics training facilities.
Michigan Football Cinematic Game Recaps on MGoBlue.com and social platforms will be powered by Peloton. Peloton will also sponsor “The Maize Rage,” Michigan’s student section during men’s and women’s basketball games.
— Michigan Athletics 〽️ (@UMichAthletics) August 22, 2023
“We’re pleased to partner with Peloton as its first collegiate activation,” said Michigan AD Warde Manuel in a statement. “We look forward to collaborating with Peloton and LEARFIELD on projects ranging from beneficial opportunities for our student-athletes to enhanced membership possibilities and content for the entire U-M community.”
“Peloton is excited to be an official partner of University of Michigan Athletics,” said Dion Camp Sanders, Chief Emerging Business Officer. “Exercise, fitness and sports are such an important part of the college experience and the physical and mental health of students. We’re proud to be a part of their journey and to bring amazing access and experiences to students and alumni.”