Michigan's Blake Corum inks new NIL deal with local chocolate shop, donating profits to charity
Michigan running back Blake Corum continues to use name, image and likeness opportunities to give back to the community. This time, the star Wolverine has partnered with a local chocolate shop and has decided to donate the profits to charity.
Last week, Corum signed a sponsorship agreement with Bon Bon Bon, a local chocolate shop in Ann Arbor. On Saturday, the running back made an appearance at the location and met with and served customers, per MLive.com.
At the end of the day, Corum and the shop donated 15% of all proceeds to The Uniform Funding Foundation, a nonprofit organization that provides uniforms for underprivileged youth athletes.
Last Thanksgiving, Corum used NIL money to purchase more than 100 turkeys and other food items for families in need in the Ypsilanti area. This is another example of how the running back enjoys helping others.
The new NIL opportunities were approved in many states across the country and the NCAA also passed new guidelines that permitted student-athletes to profit from their name, image and likeness. Corum has regularly put these opportunities to good use.
Corum isn’t just great in the community, he was outstanding on the field for the Wolverines last season. He rushed for 952 yards and 11 touchdowns and added 141 receiving yards and an additional score. The running back was a key piece for a Michigan team that defeated Ohio State, won a B1G title and earned a trip to the College Football Playoff.
Corum has turned his on-field success into an opportunity to help others. It’s a really cool way to put NIL money to great use.