Michigan coach Jim Harbaugh has received a ton of criticism since losing to Ohio State again last year, and he won’t really be able to silence it until this November with a win against the Buckeyes. However, the noise could get louder before that.

According to ESPN personality Paul Finebaum, the criticism “will be suffocating” for Harbaugh with a loss to Wisconsin on the road this weekend.

“I think it’s one of the biggest games of his career,” Finebaum said on WJOX The RoundTable on Monday. “That doesn’t mean I won’t be saying that or you won’t be saying that again this year. But for all the talk that we have had — I’ve been on the front line — ‘you gotta beat Ohio State. Gotta beat Ryan Day at home.’ This game, with a loss, is going to break that wall down because, not only does Michigan have to deal with Wisconsin on the road, they have Penn State later in the year and, a loss here, and the Ohio State game may not really be as consequential.”

Michigan beat Middle Tennessee State by 19 points in Week 1, but then the Wolverines struggled against Army, needing overtime to beat the Cadets, 24-21, during Week 2. Michigan rested this past Saturday with a bye.

Meanwhile, Wisconsin has yet to give up a point this season. The Badgers shut out South Florida and Central Michigan 49-0 and 61-0, respectively.

Michigan-Wisconsin will kick off at 12 p.m. ET this Saturday.