Paul Finebaum ripping Jim Harbaugh has become as much a part of college football as tailgates and the opening kickoff. There’s almost never a weekend that passes by when the SEC Network radio host doesn’t take a stab at the Michigan head coach.

So the 2018 season is officially underway now that Finebaum got a chance to lay into one of his (least) favorite coaches on Sunday morning on SporsCenter, following the Wolverines’ 24-17 loss to Notre Dame.

Finebaum says he wasn’t surprised by Saturday’s outcome, saying it’s the “same old story” for Michigan and Harbaugh.

“Same old story. He lost,” Finebaum said. “I don’t want to get carried away on September 2. This is what Jim Harbaugh has become at Michigan. Will it ever change? Fans may lose faith that he’s going to change.”

He then proceeded to take another shot at Harbaugh, saying that he’s not among the elite coaches in the sport.

What’s interesting is that a national commentator who used to work here (ESPN) the other day said this guy is the best coach in college football,” Finebaum said. “I’m trying to figure out who is Jim Harbaugh better than? He had a really good year there years ago and since then, he’s been incredibly average. I’ve said it over and over again — let’s see how this season plays out, especially at the end. If he can’t beat Ohio State this year, the ship is ailing on Jim Harbaugh

Michigan certainly didn’t look like a College Football Playoff contender on Saturday night, nor did it look like a team capable of competing in the B1G East. It was a rough start for Harbaugh and the Wolverines.

Things do get easier for Michigan over the next two weeks, taking on Western Michigan and SMU, both games in Ann Arbor. The Wolverines then host Scott Frost and Nebraska to open B1G play.

That Sept. 22 matchup against the Huskers will be the next big test for Harbaugh and Co.