Michigan State has announced the launch of a new Name, Image and Likeness platform that will serve as a benefit for all student-athletes. A statement was released on Tuesday afternoon.

Per the release, the school is working in partnership with INFLCR to launch Michigan State Exchange. The platform  is designed “to link Spartan student-athletes with businesses specifically interested in partnering with them.”

Michigan State Exchange will be free for both student-athletes and businesses to enter. It will act as a communication point where both sides can discuss NIL opportunities.

“As Name, Image and Likeness evolves, we are continually looking for ways to help our student-athletes maximize their opportunities,” said Michigan State athletic director Alan Haller. “We’ve provided education and branding tools through the EverGreen program since the inception of NIL, and Michigan State Exchange is an innovative way to offer an additional level of support by providing a platform for our student-athletes to connect directly with interested businesses in a manner which is both transparent and compliant.

“Simply put, NIL opportunities will now be at the fingertips of our student-athletes.”

This new platform is a way for Michigan State to stay ahead of the game in a new world of college athletics.