Michigan State, Caesars Sportsbook lock in monumental partnership deal
Michigan State’s athletic department and Caesars Sportsbook have come to an agreement in a new partnership deal. The Detroit Free Press reported on the news on Thursday morning.
According to the report, Michigan State’s athletic department Caesars Sportsbooks will be the “Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics.”
No details regarding the agreement were released at the time of the announcement.
From the Detroit Free Press:
The agreement will grant Caesars naming rights to premium seating areas at Spartan Stadium in 2022 and an outdoor tailgating area for football games, as well as signage at MSU football, basketball and hockey games. Caesars also will provide its bettors with opportunities for exclusive hospitality and VIP experiences through its Caesars Rewards loyalty program.
In a release from Caesars, the sportsbook plans to also provide “annual funds to support student-athlete responsible-gaming education, student scholarships, as well as internship and professional development opportunities for MSU students pursuing a career in the sports industry.”
With the new deal in place, Michigan State becomes the second school to lock in an agreement with Caesars Sportsbook. The other is LSU.