Mo Ibrahim signed an NIL deal to promote a popular General Mills snack.

Ibrahim will be working directly with General Mills on the release of the Gushers. The snack will be labeled as “Mo Gushers” and will show the running back carrying a gusher on the front of the box. The NIL deal will highlight Ibrahim’s success as Minnesota’s leading running back.

This new NIL partnership will garner more attention to Ibrahim and Minnesota’s program. The box has a football twist with references to touchdowns and rushes.

Minnesota is having another successful season and Ibrahim has contributed to the team’s overall success. In 2022, Ibrahim has rushed for 18 touchdowns and 1,261 yards. Ibrahim has been with the program since 2017 and played his 1st season in 2018. Ever since he played his 1st season, he has been one of the best running backs in the B1G and the country.

Ibrahim holds program rushing records for career rushing touchdowns and total career touchdowns. He has 51 total touchdowns at Minnesota. Ibrahim has been a fixture in the offense since 2018 and will continue to be a factor until the end of the season. With a 7-3 record, Minnesota has a chance to win 10 games.

Ibrahim is a recognizable member of the program and this NIL deal will bring more attention his way.