Minnesota head coach P.J. Fleck may be the master when it comes to making scholarship announcements.

The leader of the Golden Gophers has definitely come up with unique ideas to let walk-on players know they have earned a scholarship. His latest idea involved two brothers and a special “Tattoo Story Night” with the team.

This time, Fleck used freshman QB Zack Annexstad to help make the announcement to his brother Brock, a WR with the Gophers. Needless to say, this is probably a moment they’ll remember for quite some time.

Fleck shared the video on Twitter, along with a congratulatory tweet for Brock:

Earlier in camp, Fleck utilized parachuters and the help of a Navy SEAL veteran to make another scholarship announcement. What will he think up next?