Decoldest Crawford NIL commercial goes viral: College football fans, media react to Nebraska WR
Decoldest Crawford is a viral sensation on social media. The Nebraska freshman wide receiver’s commercial for a local HVAC company was released on Twitter Monday evening.
It’s already over 5 million views in less than 24 hours.
5 million views!! Unbelievable!!
— SOS Heating & Cooling (@SOSHVACOmaha) August 16, 2022
College football fans and media members love Crawford’s commercial, with many calling it a positive example of NIL (name, image and likeness) opportunities. It’s also been pointed out that Crawford is able to make money despite currently being sidelined by injury.
The Decoldest Crawford air condition commercial is actually one of the best examples of NIL.
Lots of people missed that Crawford recently suffered a likely season-ending knee injury. But he still has value as a college athlete and can make money like this. https://t.co/yBrfagOjVG
— Chris Vannini (@ChrisVannini) August 16, 2022
The only NIL deal that matters https://t.co/23M8rhhAfG
— Nick (@shot_theserif) August 16, 2022
This is the best college athlete NIL spot and it's not close. https://t.co/2LwjGGoi9C
— Matt Lindner (@mattlindner) August 16, 2022
This is what the @NCAA was so afraid of… https://t.co/Ik7Slmglvm
— Ed (@RealEdR) August 16, 2022
This is what happens when you catch lightning in a bottle! 4M views & counting with millions more in impressions and more to come! Congratulations to @SOSHVACOmaha & @Yrncold on an amazing campaign and many more wishes for more NIL done right deals #GBR https://t.co/QLb188VtKU
— Michael Crawford (@Ralphie_Laurent) August 16, 2022
This is what NIL is all about!
Amazing work from @Yrncold and @SOSHVACOmaha for creating this commercial and gaining 4M+ views!
Want to work with Decoldest? Pitch him here ⬇️https://t.co/PX3VS1mm2y https://t.co/8uxtLlSCuo
— Opendorse (@opendorse) August 16, 2022
The day is coming where all parents will be strategically naming their kids to set them up for the best brand deals. 🧠 https://t.co/7AEeTFxAc2
— Iain McWhirter (@IainMcWhirter) August 16, 2022
Thank you, NIL. Thank you 🙏 https://t.co/gK5aHRMgrf
— Kaitlyn Fox (@kaitlynfox) August 16, 2022
This is exactly what NIL was created for. This is amazing. https://t.co/WC7pFUdrMn
— B.J. Rains (@BJRains) August 16, 2022
I just hope SOS Heating and Cooling sees their business spike and pays Decoldest fairly for a long, mutual, wildly beneficial relationship. Congratulations to everyone involved.
— Franklin Leonard (@franklinleonard) August 16, 2022
An NIL match made in heaven.
Side note: Interesting that he has to say he plays for "Lincoln." https://t.co/xGHP4KsHYG
— Stewart Mandel (@slmandel) August 16, 2022
A Shreveport, Louisiana native, Crawford was a 3-star prospect out of Green Oaks High School in the class of 2022. On Oct. 28, 2019, Crawford pledged to LSU. In December 2021, Nebraska hired former LSU wide receivers coach Mickey Joseph. The Huskers extended a scholarship offer to Crawford on Dec. 7 and he decommitted from the Tigers. Crawford committed and signed with Nebraska on Dec. 17 during the Early Signing Period.
Crawford picked up 16 scholarship offers during his recruitment. He also considered Auburn, Florida and Texas before signing with Nebraska.
