It’s on to bigger and better things for Matt Davison, who will be leaving the Nebraska broadcasting booth after 19 years to head up a new NIL collective.

In addition to his Cornhusker’s radio broadcasts, Davison is also Senior Associate Athletic Director at Nebraska. He will also leave that position after 5 years to take over at the 1890 Initiative. The longtime Cornhusker announcer announced on Friday that it would be his last broadcast.

The 1890 Initiative is a new NIL collective focusing on Nebraska football and volleyball players. The collective will aid players in connecting with local charities, partnerships, and networking opportunities. Nebraska Athletic Director Trev Alberts endorsed the move, saying in a statement:

“Matt has a passion for Nebraska, and we look forward to his new venture with The 1890 Initiative,” Alberts said. “As I have said many times, Nebraska is positioned to be a leader in Name, Image and Likeness, and it is a positive when there are many people and groups that want to help our student-athletes.”