Nebraska has struck a deal that will assist student athletes with profiting from the new NIL rules.

Nebraska has entered into a contract with The Brandr Group, according to 247Sports. The contract is for all 24 sports programs at Nebraska.

Nebraska athletic director Trev Alberts lauded the deal in a press release obtained by 247Sports.

“The Brandr Group will empower our student-athletes to elevate their personal brands, as well as the broader Husker brand,” Alberts said. “This group licensing agreement enables our student-athletes to benefit financially from their NIL through opportunities like jersey sales, video games and trading cards, while also creating merchandise and unique engagements our fans will treasure.”

Nebraska has the toughest remaining schedule in the nation, according to PFF College.

Nebraska is 2-1 after a 28-3 victory vs. Buffalo. Nebraska has a big matchup in Week 3 as they travel to face No. 3 Oklahoma. That’s one of five games Nebraska has remaining against current ranked opponents. Nebraska also has matchups vs. No. 25 Michigan (Oct. 9), vs. No. 9 Ohio State (Nov. 6), at No. 18 Wisconsin (Nov. 20), and vs. No. 5 Iowa (Nov. 26).