The University of Nebraska is launching the first-ever program designed to aid student-athletes in building their own individual brands. The school sent out a release on the new program on Tuesday.
This groundbreaking new program will be the first of its kind. It comes at a time when the NCAA has been considering a movement towards allowing college athletes to profit off their name, image and likeness, though that’s still a work in progress.
“Nebraska has always been a leader in college athletics,” Nebraska Athletic Director Bill Moos said of the new program. “With that spirit in mind we are excited to partner with Opendorse. This agreement will provide all of our student-athletes the education and assessment tools they need to navigate the complexities of social media and maximize their brand in the digital world.
“As a father of a current Division I football player, I have a good understanding of how important social media is in the daily lives of our student-athletes. The ability to educate and assist our young men and women in this particular area is mutually beneficial for Nebraska and our student-athletes.”
Nebraska’s new program is called the Ready Now Program. The school is partnering with Opendorse, an athlete marketing platform, which was founded by former Husker football alumni Blake Lawrence and Adi Kunalic.