Nebraska athletes will be able to take part in a new NIL initiative that was created by a former Cornhusker.

The former member of Nebraska’s athletic department was Matt Davison and he decided to join businessmen Tom Peed and Shawn Peed to start the 1890 Initiative. This NIL opportunity will allow Nebraska’s student-athletes to participate in networking with local businesses in Nebraska.

This initiative will work directly with football and volleyball players at Nebraska to form relationships with local businesses and foundations for NIL deals. The athletes will form a connection to the Lincoln area and will allow the athletes to have a choice for their NIL deals.

In a statement, Davison discussed the plans for the new NIL initiative:

“Our state’s passion for our football program began when Nebraska played their first football game against the Omaha YMCA in November of 1890, and it has continued for well over a century,” Davison said via statement. “I’ve been a Husker fan my entire life, and I’ve been grateful to remain close to the program in a variety of roles throughout my career. The 1890 Initiative will allow me to help our student-athletes navigate their goals with NIL, and that is exciting for me.”

This NIL venture will allow the student-athletes to work with the local community.