Ad Disclosure
Five Michigan Online Casinos That Are Trending In The Right Direction
By Drew Ellis
Published:
The Michigan iGaming industry continues to see impressive revenue growth each month.
Compared to the year prior, Michigan online casinos are consistently putting up around 20% revenue growth.
Most of the 15 iGaming operators are trending in the right direction, but five in particular are in a real growth pattern.
Five MI Online Casinos Trending Up
When breaking down the numbers, there are five online casinos in Michigan that are seeing the biggest gains in terms of percentage growth and overall growth.
FanDuel Casino
It’s been a great year for FanDuel Casino in Michigan.
The operator finally caught up with BetMGM Casino for the monthly revenue lead in the state, ultimately being the first to unseat BetMGM for yearly revenue in 2025 as well.
In 2025, FanDuel recorded $817.1 million in iGaming revenue in Michigan while BetMGM finished with $782.5 million.
It was a massive jump for FanDuel, which had $614.6 million in revenue for 2024.
That upward trend continued in January with $73.3 million in online casino revenue. That led the state by nearly $8 million and was up 16.6% compared to January 2025’s $62.9 million.
There’s still no clear indication of just how high FanDuel can climb in Michigan.
Fanatics Casino
Fanatics Casino is the one iGaming operator seeing the highest growth by percentage in Michigan right now.
The operator released its standalone app in the middle of 2025 while already seeing consistent growth, and that hasn’t been slowing down.
In January, Fanatics posted its highest month of revenue yet in Michigan with $17.6 million. That was a 125.6% increase from a year prior when it did $7.8 million.
January marked the 22nd consecutive month that Fanatics has at least doubled its Michigan iGaming revenue year-over-year.
That streak is likely to end in 2026 at some point, but Fanatics is still seeing yearly gains of around $10 million a month right now, so things are going in a very good direction.
Hard Rock Bet
We’ve only got two months of revenue to analyze for Hard Rock Bet Casino in Michigan, but all signs point to it being one of the major players in the state.
December’s debut generated $35.7 million, a new record for a debuting operator in Michigan.
That was followed up by $23.1 million in January, a solid second showing that was 3,549% more than SI Casino generated with the same license in January 2025.
Through two months, Hard Rock Casino has put together $58.8 million in iGaming revenue. The two operators that previously held the Hannahville Indian Community license, TwinSpires and SI, combined for $54.7 million over nearly five years of being in operation.
As the newest online casino in Michigan, backed by a strong Hard Rock Casino promo code that has a low playthrough requirement, Hard Rock Bet should continue to post impressive numbers.
BetRivers Casino
BetRivers Casino hasn’t had the same percentage growths as some of its peers, but it is arguably the most consistent with its year-over-year pacing.
In 2025, BetRivers Michigan tallied $225.6 million in revenue, up 44.2% from the $156.4 million it did in 2024.
BetRivers followed that up in January with $22.1 million in revenue, up 36.7% compared to a year prior. It was the third consecutive month that BetRivers reached $22 million or more in monthly revenue.
In 2024, BetRivers started with $11.4 million in January revenue and climbed to $16.2 million by the end of the year. That climbed to $22.7 million in 2025. If the trends continue, BetRivers could be nearing $30 million by the end of 2026.
BetRivers has a steady audience in Michigan based on its personable app and its BetRivers Casino promo code that features a low playthrough requirement.
Hollywood Casino
Another big name that is seeing a steady incline in Michigan is Hollywood Casino.
The standalone iGaming app is doing well in the Mitten. In 2025, Hollywood Casino recorded $89.6 million in revenue, up 55.3% from the $57.7 million it did in 2024.
The PENN Entertainment product followed that up with $9 million in revenue in January, a 43.9% improvement year-over-year.
Prior to October, PENN had never had its Michigan iGaming operation reach $9 million in monthly revenue. Now, Hollywood Casino has hit that mark in three of its last four months.
PENN is putting an added focus on the Hollywood Casino app, including updated the current Hollywood Casino promo code offer for new users. Along with that, it has made more of an emphasis on providing existing customers with promo offers as well.
Drew Ellis has experience covering the gambling industries in North America and around the world. Decades of media experience provide him with the background to handle the complexities of different gambling laws and policies around the United States and North America. Ellis has primarily focused on online and retail casino news since 2021. Prior to working in the gambling industry, Ellis spent over 20 years in the newspaper industry, covering sports and the gambling. His work for The Mt. Pleasant Morning Sun and The Oakland Press was recognized with awards by the Associated Press and other media organizations. Drew has also contributed to the Detroit Free Press and the Associated Press.