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Three Takeaways From July’s Michigan Online Casino Revenue Report
By Drew Ellis
Published:
The upward trend of Michigan online casinos continued in the month of July.
For the fifth consecutive month, Michigan iGaming surpassed $300 million in monthly revenue, as the 15 operators recorded $302.8 million in July.
Last month was a slight bump up of 0.5% compared to June’s $301.2 million. However, it was a significant 20.9% increase compared to July 2025’s $250.5 million.
Here’s a look at some of the notable takeaways from July’s revenue report for Michigan online casinos.
Michigan’s Online Casino Revenue Breakdown in July
July became the fifth-largest revenue month for Michigan online casinos in their history. It marks the sixth time since December that the state has surpassed $300 million.
Here’s a look at how each of the 15 operators compared in July 2026 to July 2025. Data is available through the Michigan Gaming Control Board.
| Online Operator | July 2026 Revenue | July 2025 Revenue | Percentage Change |
|---|---|---|---|
| FanDuel | $74,575,678 | $63,058,337 | 18.2% |
| BetMGM | $63,142,550 | $61,980,120 | 1.9% |
| DraftKings | $43,126,174 | $41,638,392 | 3.6% |
| BetRivers | $22,394,065 | $19,558,482 | 14.5% |
| Hard Rock Bet | $21,656,479 | $-10,460.69 (SI) | NA |
| Fanatics | $19,015,260 | $12,295,410 | 54.6% |
| Caesars Palace | $16,098,900 | $17,683,930 | -9.0% |
| bet365 | $8,836,983 | $2,130,666 (PokerStars) | 314.8% |
| Golden Nugget | $8,525,145 | $8,596,743 | -0.8% |
| Hollywood Casino | $8,212,646 | $8,425,248 | -2.5% |
| BetParx | $4,437,941 | $3,890,374 | 14.1% |
| Eagle Casino | $4,040,460 | $3,990,516 | 1.3% |
| FireKeepers | $3,965,013 | $2,047,510 | 93.7% |
| Horseshoe | $2,762,535 | $3,184,491 | -13.3% |
| Four Winds | $1,984,450 | $2,037,992 | -2.6% |
| Total | $302,774,279 | $250,507,750 | 20.9% |
Michigan Eclipses $12 Billion in iGaming Revenue
The biggest note from July is that Michigan has now surpassed $12 billion in online casino revenue for its lifetime.
Michigan iGaming launched in January 2021 and now has collected $12.26 billion in revenue following July’s total.
Michigan is the fastest US iGaming state to reach $12 billion in revenue, doing so in 67 months.
This online casino revenue has put a lot of added funds back into the state as well. Michigan has received $3.18 billion in tax revenue for the state and local jurisdictions through iGaming.
FanDuel Keeps Widening Gap on BetMGM
July marked another victory for FanDuel Casino on the rest of the state.
After BetMGM Casino dominated the state’s iGaming revenue race for years, FanDuel has now recorded 14 consecutive victories in the state.
July marked one of FanDuel’s largest victories yet, over $11 million ahead of the field.
BetMGM remains solidly in second, but is starting to lose sight of catching FanDuel. The gap has been over $11 million in three of the last five months.
- January: $7,485,497
- February: $6,170,775
- March: $14,335,578
- April: $5,225,844
- May: $13,086,812
- June: $5,800,026
- July: $11,433,128
Along with this data, FanDuel has now recorded the nine largest revenue months in Michigan iGaming history. July’s $74.6 million was the sixth-highest revenue month ever by an operator.
Only FanDuel has ever topped $72 million in revenue for a given month.
bet365 Casino Leveling Out in Michigan
The newest online casino in Michigan is bet365 Casino. It launched in mid-April and now has had more than three full months in the state.
Things peaked for the operator in May, its first full month in the state. Then, bet365 recorded $11.1 million in revenue.
That was followed up by $8.4 million in June, and now $8.8 million in July.
May’s number was a bit of an outlier as a new operator and users jumping on the bet365 Casino Michigan welcome offer.
These last two months provide more insight as to where bet365 is likely going to settle for the time being.
The operator should be looking to outperform the likes of Golden Nugget Casino and Hollywood Casino to fit into the eighth spot in the state for the time being.
Like most Michigan operators, bet365 can anticipate steady growth that could reel in $10 million per month.
Regardless, bet365 has provided a nice boost to Michigan’s monthly numbers. Prior to the bet365 launch, PokerStars Casino was struggling to bring in over $2 million in monthly revenue.
This additional revenue, along with the boost provided by Hard Rock Casino Michigan since its launch in December, has pushed the state to even greater heights in terms of revenue.
Available MI Online Casino Bonus Offers
If you’re looking for the top Michigan online casino bonus offers for new users in August, you can find them below.
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Drew Ellis has experience covering the gambling industries in North America and around the world. Decades of media experience provide him with the background to handle the complexities of different gambling laws and policies around the United States and North America. Ellis has primarily focused on online and retail casino news since 2021. Prior to working in the gambling industry, Ellis spent over 20 years in the newspaper industry, covering sports and the gambling. His work for The Mt. Pleasant Morning Sun and The Oakland Press was recognized with awards by the Associated Press and other media organizations. Drew has also contributed to the Detroit Free Press and the Associated Press.