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The Big Ten has released an update to its popular “Maps” commercial.
The new spot highlights all 18 programs, which now stretch from coast-to-coast. USC, UCLA, Oregon and Washington officially became Big Ten members on Friday.
The new maps commercial has been highly-anticipated and was even teased by Big Ten commissioner Tony Petitti during the league’s media days last month.
The commercial starts with its new members on the west coast before moving East. It’s set to the same tune as the original maps commercial — “Silver Lining” by guards. Here’s the final product, released on Friday morning:
We know you’ve been waiting for this one…
“Maps” is here and it’s beautiful. #B1GWelcome pic.twitter.com/vPfVeEdonn
— Big Ten Conference (@bigten) August 2, 2024
An updated maps commercial is just one of a few ways in-which the Big Ten is recognizing its new stature as an 18-team league.
The Big Ten Network is expected to have special programming throughout the day on Friday to celebrate the additions of USC, UCLA, Oregon and Washington.
The network also produced this video, which features players and coaches from around the Big Ten welcoming in their new west coast counterparts:
Fourteen schools, one message: Welcome to the @bigten family! 👋#B1GWelcome pic.twitter.com/oyfKLd36lo
— Big Ten Network (@BigTenNetwork) August 2, 2024
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Spenser is the news manager at Saturday Road and covers college football across all Saturday Football brands.