Ad Disclosure
California passes bill to allow college athletes to earn money off endorsement deals
Published:
A recent California bill that was passed could shatter the foundation of the NCAA’s amateurism model, according to multiple reports.
USA Today reported that the California Assembly passed a bill that would allow collegiate student-athletes to profit of endorsement deals, using their name, image and likeness. The bill would come into effect on Jan. 1, 2023. This means the bill will be passed along to Governor Gavin Newsom.
Per USA Today, once the legislation is in the hands of Newsom, he will have 30 days to sign it or veto it, and if he does nothing, it will become law.
The NCAA has put together a working group to evaluate what potential changes it could make on the name, image and likeness front, but California has acted quicker. Now, there will be a potential conflict between the NCAA’s amateurism model and the state’s potential new law.
Mark Emmert was asking Assembly committees to delay any bills being passed until the NCAA had time to review the potential solutions that would allow student-athletes to profit off their name, image and likeness. A report is scheduled from the working group in October.
Things could get very interesting in the world of college athletics very soon, thanks to this new bill.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB