Change is imminent: NCAA Council recommends policy on name, image and likeness

Significant changes are coming to how the NCAA operates.

On Monday, the Division I Council voted to recommend that the Division I Board of Directors adopt an interim policy that will suspend amateurism rules and policies as it pertains to name, image and likeness. The news comes as more states approve NIL legislation to allow college student-athletes to profit from their brand.

The board will meet Wednesday  to vote on the recommendation.

If approved, it would be a temporary action to allow student-athletes to profit from name, image and likeness. From the NCAA’s official release on Monday:

• College athletes can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law.
• Student-athletes who attend a school in a state without a NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.
• College athletes can use a professional services provider for NIL activities.
• Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.

The new temporary NIL rules would allow conferences and schools to adopt their own policies.

You can read the complete release from the NCAA here.

Dustin Schutte

Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB