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Indiana reveals deal with exclusive domestic beer partner
By Paul Harvey
Published:
Indiana athletics will have an exclusive domestic beer partner beginning with the 2022-23 athletic season.
On Thursday, the Hoosiers announced a partnership with the Molson Coors Beverage Company. That partnership will make Coors Light the “exclusive domestic beer sponsor” for Hoosier athletics.
It will be a multi-year agreement between the two partiers. Zach Osterman with Indy Star shared the announcement.
IU Athletics, as cold as the Rockies. pic.twitter.com/MUqDpJNdXd
— Zach Osterman (@ZachOsterman) August 11, 2022
“As part of the agreement, Molson Coors Beverage Company will be able to utilize IU’s script mark in its promotion, and it will be a visible part of the gameday experience at various IU athletics venues, including Memorial Stadium. The Rooftop at the Rock presented by Indiana Kitchen, located in the south end zone of Memorial Stadium, will include a Molson Coors branded beer garden. In addition to those facility-related items, Iu Athletics’ new partner will have increased visibility on IU Athletics’ official social and digital platforms, and on the IU Radio Network.”
Paul is a lifelong fan and student of all things college football. He has been covering college football since 2017 and the B1G since 2018.