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Indianapolis Colts reveal new secondary logo, wordmark

Dustin Schutte

By Dustin Schutte

Published:

The Indianapolis Colts are introducing a new logo and wordmark for the future.

Monday, the Colts shared a new secondary logo and wordmark, but the primary Horseshoe logo will remain the same. There will also be an expanded “color palette” for upcoming seasons in Indianapolis.

The new secondary logo features the letter “C” with the state shape of Indiana serving as a hidden mark. The “C” also features some characteristics of the Colts’ primary Horseshoe logo. The new wordmark is also in the same font shared by the secondary logo.

Below are some photos, shared by the Indianapolis Colts on Twitter:

The Colts have used the Horseshoe logo for 67 years now and it’s become one of the most traditional in the NFL. But an updated secondary logo shows the organization still wants to move forward and continue have a cutting edge presence.

Dustin Schutte

Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB