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PHOTO: UM displaying Jumpman billboard outside Big House
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Less than a week after Michigan made history and became the first college football team to sign on with Air Jordan, it gave Wolverine fans a glimpse of the future.
A billboard with the Jumpman logo and Michigan’s helmet is on a simple, white billboard just outside Michigan Stadium.
Brendan Quinn tweeted a picture of the university’s newest addition.
Michigan advertising football's new partnership with Jordan Brand on the video board outside Michigan Stadium. pic.twitter.com/r2iCYo5pGj
— Brendan Quinn (@BFQuinn) August 17, 2015
The Wolverines will begin their 15-year, $169 million deal with Nike starting in the 2016 season. They’ll wear all-white road uniforms in their final year with Adidas.
Connor O'Gara is the senior national columnist for Saturday Tradition. He's a member of the Football Writers Association of America. After spending his entire life living in B1G country, he moved to the South in 2015.