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PHOTOS: Michigan unveils new Air Jordan gear, officially begins Nike era
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The Jumpman era began with a bang.
In front of a raucous crowd, Michigan finally unveiled their long-awaited Nike Air Jordan gear. The ground-breaking $173.8 million deal officially began at midnight, which made Michigan the first football program to ever use Air Jordan apparel.
Here’s a look at some of the gear that was available for purchase at the grand opening at M Den:
Jim Harbaugh's new look pic.twitter.com/8ATggMpkTU
— Nick Baumgardner (@nickbaumgardner) August 1, 2016
Almost time. #GoBlue #HAILMichigan pic.twitter.com/IMcpF8ZCwh
— Michigan Football (@UMichFootball) August 1, 2016
This is going to be sweet!#GoBlue #HAILMichigan pic.twitter.com/mcoQ4ZgCuc
— Michigan Women's Golf (@UMichWGolf) August 1, 2016
No, it wasn’t the football jerseys yet. Those will be unveiled at an invitation-only event in Detroit on Tuesday. The jerseys will go on sale at M Den locations and MDen.com beginning on Aug. 6 at 9 a.m.
Jim Harbaugh was still on hand to take in the excitement on Sunday night:
Coach leading our fans in singing ‘The Victors!’
What a crowd. #GoBlue#HAILMichiganpic.twitter.com/8Ws9MMbcXd
— Michigan Football (@UMichFootball) August 1, 2016
Unfortunately for Michigan fans, MDen.com crashed within minutes of the unveiling but that should only be a temporary issue.
Stay tuned this week for football-specific unveilings.
Connor O'Gara is the senior national columnist for Saturday Tradition. He's a member of the Football Writers Association of America. After spending his entire life living in B1G country, he moved to the South in 2015.