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Michigan’s Hunter Dickinson advocating for revenue sharing in unique way against Pitt

Cole Thompson

By Cole Thompson

Published:

Michigan’s Hunter Dickinson is doing his part to publicly start campaigning for the NCAA and its schools to share revenue with its student athletes in Wednesday’s game against Pitt.

Dickinson, along with Pitt’s Jamarius Burton are among a group of players who will don the letter S on their hands during games this season to draw attention to their new business model in college sports.  According to the players, the “S” stands for share, in terms of splitting the revenue evenly.

Dickinson and others hope that the message will change the way the NCAA allows universities to properly pay its student athletes. Dickson and Burton’s efforts are 1 of several ways players have advocated for expanded changes toward benefits for players.

“NIL opened the floodgates for stuff like this,” Dickinson said, according to ESPN’s Dan Murphy. “It’s easier to see now how the idea of amateurism in sports is misleading. … Seeing the money athletes are getting goes to show how much is in college sports and how much some are hoarding it.”

According to Murphy, Dickinson and Burton’s campaign is being organized in part by the National College Players Association. Along with asking for a share of profits, the players are looking to find ways to protect the existence of non-revenue sports. In large part, players are looking for those in the Ivy League to profit from scholarships.

Currently, the Ivy League does not offer athletic scholarships.

Cole Thompson

Cole Thompson is a freelance writer for Saturday Tradition who has covered college football and the NFL for multiple websites. Thompson is currently based in Houston, Texas, and also can be heard daily on SportsMap National Radio's 'Just Sayin It' from 3am-6am.