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Nebraska Board of Regents approve huge contract with Adidas
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The partnership between Nebraska and Adidas will now span through 2028.
On Thursday, Nebraska’s Board of Regents approved an 11-year, $128 million agreement with Adidas. The new contract will push the relationship between the Huskers and the sports apparel company into a third decade.
Nebraska board of regents approve an 11-year, $128 million agreement with Adidas. The good life and #threestripelife.
— Sam McKewon (@swmckewonOWH) August 11, 2017
According to the Omaha World Herald, the deal includes $64 million in cash and $64.7 million in athletic apparel and equipment. The new contract will take effect immediately.
This new deal makes Nebraska’s agreement with Adidas the second-most lucrative with the company, behind only UCLA.
The contract will run June 2028.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB