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Outback Steakhouse will continue sponsoring bowl game in Tampa
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Outback Steakhouse has decided to keep the tradition of pitting Team Bloomin’ Onion against Team Coconut Shrimp going for the future.
This week, Outback Bowl officials announced that Outback Steakhouse has agreed to extend its contract as the title sponsor of the bowl game in Tampa. The new contract will add an additional six years to the agreement, running through the game in 2026.
Since the game’s inauguration in 1986, Outback Steakhouse has been the title sponsor of the bowl game in Tampa.
In a press release, Outback Bowl officials also said that the bowl will contribute $45 million to universities and donate a minimum o $3.5 million to charities.
“We are proud to announce the continuation of our long-term relationship with Outback Steakhouse,” said Outback Bowl president/CEO Jim McVay in a statement. “With Outback Steakhouse’s continued commitment, the Outback Bowl will be able to grow the more than $1 billion economic impact it has generated to date, allow us to continue to positively showcase the Tampa Bay region both nationally and internationally, add to the almost $150 million generated for universities and expand our Charitable Giving Initiative program which has already benefited over ninety non-profits.”
The Outback Bowl has featured an SEC-B1G matchup every year since 1995.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB