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Report: Pac-12 makes key hire for ongoing media rights negotiations
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The Pac-12 didn’t waste time on preparing for media rights negotiations. According to a report from Dennis Dodd of CBS Sports, the conference hired an advisory firm to help.
Sports Media Advisors is the boutique advisory firm that the Pac-12 has hired to help negotiate its media rights. The company has a pretty big list of clients that it has worked with in the past. It’s worked with the NFL, NASCAR, USA Soccer, Duke basketball, Twitter, The Little League World Series, and the PGA Tour just to name a few.
The Pac-12’s media rights are currently owned by ESPN and FOX. It looks like they want to get out in front of the negotiations.
Source: @pac12 has hired respected Sports Media Advisors https://t.co/l63YdOakJr, a self-described “boutique advisory firm” to help with the negotiation of its media rights.
— Dennis Dodd (@dennisdoddcbs) July 7, 2022
Grant Bricker covers the B1G for Saturday Tradition. His previous stops include the Williamson Homepage and Nashville Post.