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Trev Alberts, Nebraska announces major multimedia rights agreement for Huskers
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Nebraska football has found its next media rights partner.
The Huskers announced their new partnership with Playfly Sports Thursday morning. Playfly Sports, the emerging leader in sports marketing, media, and technology, agreed to terms on a 15-year deal worth $300 million.
“We are pleased for the opportunity to work with Playfly as our multi-media rights partner over the next 15 years. In our discussions, we quickly found they will be a true partner who shares the same level of commitment and passion for collegiate athletics as Nebraska,” said Trev Alberts via press release. “They are a growing company who is innovative, creative, and ready to adapt to the evolving collegiate athletics environment. We are excited this agreement will continue to help Nebraska Athletics provide resources to support our student-athletes.”
The deal is set to go into effect on Oct. 1, 2022.
Nebraska AD Trev Alberts on the $300 million MMR agreement with Playfly, set for approval tomorrow and to go into effect Oct. 1: “It’s really reflective of our fans. We’re benefiting from this because of our fan base.”
— Mitch Sherman (@mitchsherman) September 22, 2022
Initially, a deal was in place with JMI worth $215 million for 12 years during the summer of 2021. A month later, the deal fell through due to a lack of agreement from both parties. Alberts said the new deal in place with Playfly would benefit those who considered Huskers football a home away from home.
Trev Alberts says when the MMR deal with JMI fell apart in March, Nebraska was aware of the likelihood that USC and UCLA would join the Big Ten, enhancing the attractiveness of Nebraska as a client.
The deal announced today is, in fact, more lucrative — on average by $1.5M/year.
— Mitch Sherman (@mitchsherman) September 22, 2022
According to Alberts, the new deal in place with Playfly will lead to a $1.5 million annual increase compared to the deal made with JMI. Alberts said that when the initial deal fell apart with JMI, the school was aware of the likelihood that USC and UCLA joining the B1G would enhance the attractiveness of Nebraska as a client for other partnerships.
Cole Thompson is a freelance writer for Saturday Tradition who has covered college football and the NFL for multiple websites. Thompson is currently based in Houston, Texas, and also can be heard daily on SportsMap National Radio's 'Just Sayin It' from 3am-6am.