Wisconsin begins Under Armour era with hype video, launch event

Wisconsin is officially an Under Armour school.

The 10-year, $96 million deal was announced last October, but it began today. To celebrate the beginning of the new era, Wisconsin held a public launch at Camp Randall Stadium on Thursday night.

The rest of the campus also got an Under Armour makeover:

Welcome to the new era of Wisconsin Athletics.#OnWisconsin | #TeamUAhttps://t.co/MXT9JASejy

— Wisconsin Badgers (@UWBadgers) July 1, 2016

We invited #Badgers fans for a midnight launch to celebrate a new era w/@UnderArmour.

2,200+ came. #NewRedThreadshttps://t.co/8DTFdW0RVW

— Wisconsin Badgers (@UWBadgers) July 1, 2016

Fans wishing to purchase new Wisconsin Under Armour gear can do so here.

Connor O'Gara

Connor O'Gara is the senior national columnist for Saturday Tradition. He's a member of the Football Writers Association of America. After spending his entire life living in B1G country, he moved to the South in 2015.