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Wisconsin begins Under Armour era with hype video, launch event

Connor O'Gara

By Connor O'Gara

Published:

Wisconsin is officially an Under Armour school.

The 10-year, $96 million deal was announced last October, but it began today. To celebrate the beginning of the new era, Wisconsin held a public launch at Camp Randall Stadium on Thursday night.

The rest of the campus also got an Under Armour makeover:

Fans wishing to purchase new Wisconsin Under Armour gear can do so here.

Connor O'Gara

Connor O'Gara is the senior national columnist for Saturday Tradition. He's a member of the Football Writers Association of America. After spending his entire life living in B1G country, he moved to the South in 2015.