Ad Disclosure
Wisconsin is officially an Under Armour school.
The 10-year, $96 million deal was announced last October, but it began today. To celebrate the beginning of the new era, Wisconsin held a public launch at Camp Randall Stadium on Thursday night.
The rest of the campus also got an Under Armour makeover:
Welcome to the new era of Wisconsin Athletics.#OnWisconsin | #TeamUAhttps://t.co/MXT9JASejy
— Wisconsin Badgers (@UWBadgers) July 1, 2016
We invited #Badgers fans for a midnight launch to celebrate a new era w/@UnderArmour.
2,200+ came. #NewRedThreadshttps://t.co/8DTFdW0RVW
— Wisconsin Badgers (@UWBadgers) July 1, 2016
Fans wishing to purchase new Wisconsin Under Armour gear can do so here.
Connor O'Gara is the senior national columnist for Saturday Tradition. He's a member of the Football Writers Association of America. After spending his entire life living in B1G country, he moved to the South in 2015.