FOX wanted to switch up its TV lineup this year in terms of Big Ten coverage for college football.
The company wanted to put a marquee team — or game — starting at noon on FOX for the entire country to see. Apparently in Week 1, it worked out.
Ohio State faced Florida Atlantic at noon ET on Saturday and drew the highest rating of any game that kicked off at that time:
Saturday starts strong on FOX 💪
No. 5 Ohio State’s 45-21 win over Florida Atlantic was yesterday’s highest-rated college football game in the Noon ET time slot. pic.twitter.com/WMDYDBODmB
— FOX Sports PR (@FOXSportsPR) September 1, 2019
What is interesting isn’t just that the game got a great rating — it received a 91% increase when compared to a comparable game last season — but that the Buckeyes led 28-0 midway through the first quarter.
Just eight minutes in, fans could have turned it off or switched. However, fans stayed.
The 2.1 metered market rating isn’t a massive number, but when compared to other games that started at the same time, none did better. Ohio State-Florida Atlantic was never going to produce the best numbers of the weekend, but FOX certainly did well from a strategic standpoint.