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Ohio State partners with athletic marketing platform as changes to NIL loom
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With Name, Image and Likeness (NIL) legislation likely coming at some point in the near future, Ohio State is adapting to make life easier for student athletes.
Ohio State announced on Tuesday a partnership with Opendorse, an athletic marketing platform. The goal is for this partnership to help student-athletes navigate the waters of NIL opportunities in the future. With several states moving on legislation and the NCAA reconsidering its amateurism model, change seems imminent.
From Ohio State:
With Opendorse Ready, Ohio State will empower Buckeye student-athletes with a custom assessment of their current brand value alongside a roadmap to maximize it. The program includes live consultation sessions with industry leaders and provides on-demand access to the NIL Masterclass, a video series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players’ Tribune, and Overtime.
With the new partnership, Ohio State and Opendorse have launched THE Platform, which is geared toward helping student-athletes at Ohio State capitalize on their name, image and likeness.
All student-athletes at Ohio State will participate in five educational sessions, beginning in June.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB