Ohio State quarterback C.J. Stroud is going to have a new vehicle this fall.

According to Joey Kaufman with The Columbus Dispatch, Stroud has entered into a NIL deal with Sarchione Auto Gallery, a car dealership in Canton. Stroud is set to drive a Bentley Bentayga, a luxury SUV that is valued at $150,000, as a part of the partnership.

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In return, Stroud will promote the dealership on social media and with public appearances at the gallery. Kaufman also reported Stroud is set to make a scheduled appearance at the gallery Wednesday afternoon.

“When you talk to people, whether it’s in the community or at the game, our brand awareness is what we’re building,” said Ryan Burton, the general manager of Sarchione Auto Gallery, “so when you have the best-of-the-best promoting your brand, it only does good things.”

Burton is also expecting other Ohio State players to represent the dealership down the road. He also pointed to Stroud’s status as a likely Heisman contender and top-10 pick in the 2023 NFL Draft as some of the reasons a deal was desirable.