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Ohio State to permit student-athletes to profit off university trademarks
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Student-athletes at Ohio State will be able to profit off the school’s athletic trademarks in the new era of name, image and likeness. The Buckeye athletic department released a statement on Tuesday morning.
With the NCAA relaxing its name, image and likeness (NIL) policies on July 1, student-athletes are now permitted to profit off their brand. Ohio State will make it even easier for players, as they can use Ohio State trademarks if they opt-in to a group licensing program.
Ohio State student-athletes who opt-in to the group licensing agreement with The Brandr Group (TBG) “will be able to use their NIL alongside and in conjunction with Ohio State’s trademarks and logos that have been licensed to Ohio State trademark licenses if TBG enters into agreements with OSU trademark licenses to do so.”
“This is a unique opportunity for our student-athletes,” Carey Hoyt, senior associate athletics director, said in a statement. “We are passionate about educating and providing opportunities for student-athletes to take advantage of their Name, Image and Likeness, and co-branding them with Ohio State’s official trademarks and logos is going to be an exciting new way for them to monetize on their NIL.”
Most significantly, this agreement would allow student-athletes to profit off of team jersey sales that have their name and number. Previously, stores could only sell team jerseys with a number, no name.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB