Yes, Michigan-Ohio State will kick off at noon. Again.

The traditional kickoff time for arguably the best rivalry in college football will continue in 2016, the B1G announced on Wednesday.

The game will air on either ESPN or ABC.

Despite the hope of some to move it to prime time, “The Game” will keep its noon slot. That’ll mark the 10th straight year that the game will begin at 12 p.m. ET.

The last time that didn’t happen was when Ohio State and Michigan were No. 1 and No. 2, respectively in 2006. That game kicked off at 3:30 p.m. ET.┬áThis year’s showdown is shaping up to be arguably the biggest game between the two rivals since that memorable battle.

For those assuming a noon kickoff would rule out the possibility of College GameDay coming to Columbus, that isn’t necessarily the case. The crew already made a trip to Louisville for the Cardinals’ matchup with Florida State. That was a noon kickoff.

Perhaps this one will have too much hype for GameDay to ignore.