Ezekiel Elliott had an original touchdown celebration that served a greater purpose.

On Sunday night, the former Buckeye scored a touchdown and hurdled his way into the Salvation Army Kettle behind the goalpost.

If you haven’t seen it, watch it here:

What Elliott also did was bring awareness to an issue that’s all too real this time of year. The Salvation Army recognized that.

Check out this sequence of tweets from ESPN sports business reporter Darren Rovell and The Salvation Army’s official Twitter account:


By the way, here’s where you can donate to someone in need this holiday season.