Ohio State’s push to trademark the most popular word in the English language has fallen short.

Wednesday morning, Sports business guru Darren Rovell reported that Ohio State’s attempted trademark for use of the word “The” for merchandise has been denied by the U.S Patent and Trademark Office. The application has been refused, per Rovell.

Ohio State was hoping to land trademark rights for merchandise it had planned to sell in the future. It got plenty of criticism from social media and even former Buckeye football player and alum Kirk Herbstreit, who called the attempt “arrogant” and “ridiculous.”

To fans, students and alumni, the school is often referred to as THE Ohio State University. While that title hasn’t always been tied with the school, the marketing department tried to take advantage of a new potential avenue for merchandise revenue.

So, for now, this victory belongs to THE U.S. Patent and Trademark Office.