B1G boasts five of top 12 spots on list of most valuable programs in CFB
Missing out on a conference championship game didn’t diminish Michigan or Ohio State’s value.
Both schools earned top-three spots on the Wall Street Journal’s list of most valuable programs in college football. According to an annual study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, Ohio State retained its top spot for the second straight year.
The Buckeyes held a $61 million advantage over second-place Texas and a $135 million advantage over third-place Michigan.
In all, five B1G teams cracked the top 12, which was more than any conference in college football. To see the complete list, click here.
Here’s where each B1G team ranked in 2015:
1. Ohio State ($946.61 million)
3. Michigan ($811.30 million)
10. Penn State ($481.39 million)
11. Nebraska ($444.13 million)
12. Iowa ($439.57 million)
17. Wisconsin ($352.57 million)
28. Michigan State ($246.56 million)
36. Minnesota ($194.94 million)
45. Northwestern ($149.51 million)
46. Indiana ($142.96 million)
47. Purdue ($132.36 million)
54. Maryland ($100.02 million)
55. Illinois ($99.55 million)
67. Rutgers ($59.28 million)
According to the study, “Brewer analyzed each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections to calculate what a college team would be worth on the open market, if it could be bought and sold like a professional franchise.”