Penn State quarterback Sean Clifford is using a newfound NIL opportunity in a thoughtful way.

Clifford recently announced that he’s donating all of the proceeds from his Cameo account to charity during the 2021 season.

Clifford is donating the proceeds to the Brothers and Sisters of America organization, who’s goal is to “create and support one-to-one mentoring relationships that ignite the power and promise of youth,” according to 247Sports.

Clifford shared a video on Twitter explaining why this is so important to him:

Clifford is touched by the children he encounters and the impact he makes.

“I got to meet a kid out of Cincinnati, Ohio — where I’m from — and I still connect with him to this day,” Clifford said. “He’s helped me grow as a man, and somebody who I feel like I can look up to myself and to see the excitement on my little brother’s face when we’re doing something fun. It means the world to me.”

Clifford and Penn State will kick off its home slate vs. Ball State on Sept. 11.