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Purdue sees alcohol sales skyrocket at home football games
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Alcohol sales were on the rise at Purdue’s Ross-Ade Stadium in 2018, according to a report.
The Journal & Courier reported that alcohol sales at Purdue home football games doubled in 2018 from the previous season. It was just the second year that alcohol was sold in the concourse.
In 2017, alcohol gross sales hit $567,778.76, according to the report. That total nearly doubled this past fall, as Purdue generated $1,063,632 in gross sales.
Purdue played seven home games at Ross-Ade Stadium in 2018, one more than the previous season. Three of those games were played at night and the Boilermakers also hosted several quality opponents, including: Missouri, Boston College, Iowa, Ohio State and Wisconsin. The other two games played in West Lafayette were against Northwestern and Eastern Michigan.
Ross-Ade Stadium started making alcohol available in 2015 to fans who purchase season tickets and premium seats. Sales were expanded to the concourse for the 2017 season.
There are 10 B1G schools that allow alcohol sales at football games.
Dustin grew up in the heart of Big Ten country and has been in sports media since 2010. He has been covering Big Ten football since 2014. You can follow him on Twitter: @SchutteCFB